Benedict Labre House
308 Young Street,
Montreal, QC
H3C 2G2
(514) 937-5973

Contact Info
Kat Gray

kgray benedictlabre.org

The Toonie Campaign

The time has finally arrived! With all deadlines coming to a close, we are on time with the launch of our Toonie campaign. The commercial is shot and ready to air, the posters are printed and ready to go up, and the donation boxes are ready to be distributed and filled with Toonie's by all the generous people.

This being a major fundraising campaign, we are excited and confident that we will see results, not only monetarily but in the awareness of homelessness and our organization. As mentioned in a previous newsletter, we are attempting to expand our donor base and seek other funding resources. We are confident that this campaign will achieve and surpass our expectations.

The campaign has a simple thrust, asking for a “Toonie” and explaining what we can do with that contribution. It has the adaptability of being used in schools, businesses and in the media. With the slogan being…“The Benedict Labre House can feed cloth and support one individual in need for only a Toonie per day. So we ask you… How much is a Toonie worth to you?”

The first of two commercials will air as public service announcements, in English and in French; in mid October 2005. They will also be readily available online on our website.





Financial Info
2003-2004 fiscal year (June-April) we served a total of 44,000 meals, given away approximately 12000 articles of clothing and have conducted approximately 5200 hours of one to one counseling sessions. These figures have increased constantly by 20% since the 2001-2002 fiscal year and are presumed to increase by another 20% by the end of the 2004-2005 fiscal year. We need a minimum of $140,000.00 per year to operate. Having only raised a total of $72,000.00 in donations and grants for the 2003-2004 fiscal year and so far a total of $40,000.00 for the 2004-2005 fiscal year, it has become apparent that more funds are desperately needed to continue our mission of helping the homeless and poverty stricken individuals and families.

Since 1952 we have relied solely on church, religious organizations and individual, donations. Our only advertising as been through means of articles published about our organization in various local newspapers throughout the years, and a couple of recent news and radio interviews on local networks. The only fundraising, per say, that we have done is a yearly car wash, as well as a handful of community events in past. Through out the years we have received and continue to receive donations by many generous individuals and organizations of which we are ceaselessly thankful, however it has become evident that a fundraising campaign is greatly needed. Our hope is that this fundraising campaign will not only generate enough money to continue our mission for this year, but to increase the social familiarity with our organization to strengthen our financial stability for years to come. As well as recognize that The Benedict Labre House is readily available for people who need.

If you would like to donate, volunteer, sponsor or place a donation box and or poster in your place of business, please contact:

kgray@shadowkatproductions.com

donations@benedictlabre.org

Lors de l'année fiscale 2003-2004 (juin-avril) nous avons servi un total de 44,000 repas, donné approximativement 12,000 vêtements et offert près de 5,200 heures de consultation. C'est donc une augmentation de 20% par rapport à 2001-2002. Nous envisageons une pareille augmentation pour l'année 2004-2005. Nous avons besoin d'un minimun de $140,000. par année pour opérer. Nous avons reçu $72,000. en dons et subventions pour l'année 2003-2004. Pour l'année 2004-2005 nous avons reçu jusqu'à présent $40,000. Il est donc évident que nous avons désespérément besoin de fonds supplémentaires afin de continuer notre mission auprès des sans-abri et de ceux vivant dans la pauvreté.

Depuis 1952, la Maison Benoît Labre est soutenu exclusivement par des églises, des organisations religieuses, des individus et des donations de toutes sortes. Notre seule publicité se fait au travers de différents articles dans les journaux locaux. Plus récemment, il y a eu quelques mentions de notre organisme à la radio et à la télévision. Au cours des années, des lave-auto et soirées dansantes ont été organisés pour ramasser des fonds. Depuis les début de la Maison, nous avons reçu et continuons de recevoir des dons de la part d'individus et d'organisations très généreuses. Nous en sommes très reconnaissant. Toutefois, il nous semble évident, qu'une campagne de levée de fonds est maintenant essentielle. Nous espérons, par cette campagne, ramasser assez de fonds pour que la Maison Benoît Labre survive la présente année afin d’être en mesure de continuer sa mission. De plus, nous aspirons à ce que la Maison Benoît Labre devienne un organisme reconnu socialement comme étant indispensable. Les nombreux services que la Maison fourni aux gens dans le besoin leurs sont préçieux et bénéfiques. En sus, une aide régulière est absolument requise pour assurer la stabilité financière essentielle au bon fonctionnement de La Maison Benoît Labre.

Si vous désirez faire un don, offrir votre temps, parrainer la campagne ou placer une boîte ou affiche à votre place d'affaire, veuillez contacter:

kgray@shadowkatproductions.com

donations@benedictlabre.org